In part two we talked about understanding going viral, the exponential function at work. Beyond that you need to know something about human nature to get your ideas both formulated and presented. In order for you to want to read this article I must have written something that addressed a need you have. In this case, to help you find a way make yourself felt in the world.
The message needs to be about the receiver, not the sender. This article isn't about me. It's about you. The only messages received are the messages desired.
We tend to think of sales and marketing as bad things. When they are applied towards getting you to do something you might not otherwise want to do, they are. Selling you that junky used car or that magic wrinkle-removing cream is all about money. There is no heart in it.
Marketing your good wishes to others is a different thing altogether. You don't have to get fancy, either. I'd recommend starting with the first rule of sales: Don't forget to ask for the sale. In other words, if you want people to spread your message, ask them. They might, they might not, but they probably won't if you don't at least ask. If you are asking for something you are proud of you'll be happy to make this request and, odds are, people will be happy to help. When you ask from the heart, sincerely, for people to participate in something meaningful to their lives and those whom they care about, that is when they are most likely to help.
Think of a chain letter (okay, chain email). These are typically pointless time wasters but what if the chain letter was something truly wise and useful? Sending it on might be a pleasure. Like the chain letter, politely ask that it be passed along. (Just leave off the dire warning about non-compliance.)
I know your idea is brilliant, even world-changing. Mine is, too. What? You don't agree? That's fine. It's important to recognize that we are all individuals with differing cultures, attitudes, and needs. Your ingenious idea might not work for everyone, no matter how well you communicate it. Respecting those who disagree is a must.
Better still, know that you might be wrong. I know I might be wrong. It wouldn't be the first time and it won't be the last. It's okay to be wrong (unless you're a politician, apparently). It's even worthwhile to listen to those who disagree with you. Maybe they have a point. Maybe not. What matters is treating them with respect, perhaps even trying to understand them. Who knows? You might even learn something new and change your mind.
We don't give nearly enough respect to people who say "I've learned something new and decided I was wrong." We chastise our politicians for "flip-flopping" instead of respecting their courage and intellect when they have genuinely changed their thinking. Saying "I was wrong," is one of the hardest things humans can do. Respect yourself by allowing yourself to be wrong when you are.
Changing other peoples' minds is also a matter of respect. The truth is, you can't change their mind. Only they can do that.
Do you do what you are told? I don't. I hate being told what to do. You probably don't like it either. If I told you what to do the first thing you would do is not do what I said.
Worse than being told what to do is being told you are wrong. We all have a closely held world view unique to ourselves. This world view is fundamental and when it is challenged we protect it. Our core, ourselves, is being attacked and we respond by closing out the challenge and retreating into established certainty. The surest way to make someone stop listening to you is to challenge their beliefs. Any whiff of "you're wrong" and they're done listening, no matter how politely they nod their head and agree.
I could tell you what to do, I could tell you you are wrong if you don't agree with me but I'd be wrong. Dead wrong. And I'd be disrespectful. I'd rather trust your judgment. Only you can decide what is right for you. It is up to you to decide if and how to change your world view.
Whatever you share must have value. I'm not talking about an Amazon.com Gift Card (although that would be nice). You must be providing an idea which helps people with their problems. That is value.
Are You Talking To Me?
When I say that you must provide value to people, I'm not talking about the all-inclusive term people but each individual person you communicate with. Humans are most interested in themselves. Got a world-changing environmental message? Great! Personalize it - make it about me - and you have the right recipe for success.
Who are all these people who will benefit from your message? Get clear and realistic about who might benefit from your idea. I'd like to think that everyone would benefit from my information but I know that's not the case. You are my target reader.
It may not be possible to move everyone whom you think would benefit from your idea. I think that instead of trying to reach everyone you just do your best to figure out who is most likely to be receptive and focus your attention on getting your message out to them.
You Can Do Anything - Well, Maybe Not
You are superhuman, right? Thought so. I'm not. I know what I do well and what I don't. It is important to know your strengths and weakness.
In the United States we often say "You can be anything you want to be, even President." That's not really true. Sure, you have the possibility to be anything you want to be but we all have limitations. I can't be a professional basketball player and I never could be. I'm too short. You need to know who you are so you don't waste time trying to be something you aren't. Sure, you can and should learn but for what you don't do well, you can ask for help from those who do.
One thing I can guarantee, you can't do it all. You cannot get your message out to everyone who might benefit from it all alone. You need those other drops in the ocean. You need them to exponentially spread your message. Most likely, you'll need others to even realize your full potential. Play to your strengths. Learn what you can. Outsource your weaknesses. Be proud to ask for help, it's a sign of strength and courage.
It may seem to you that WisdomWebsite is a solo operation. In one sense, here at it's dawn, it is. These are my ideas, my articles. I layout the website and control its content but I am not alone. I'm backed by a huge support team including friends and family who review, edit, critique, and support my work along with dozens of organizations, and many thousands of others.
Here are just a few of the organizations this site depends on every day: Site5, WordPress.org, Amazon.com, Aweber, Elegant Themes, Google, Apture, Wibya, Facebook, Twitter, Microsoft, Apple, Yahoo!, as well as the innumerable software developers of PHP, MySQL, Apache, Linux, internet protocols, and many, many others. That's not even counting the hardware suppliers, electric companies, internet providers, and desktop software I use daily. Many of these people work for free, purely for the joy of making a contribution to many others.
That is my team, a team of many thousands. It's me, the drop, empowered by a sea of others. Together, we're trying to make some waves.
There is a great joke by Steve Martin that goes like this: 'You...can be a millionaire...and never pay taxes! You can be a millionaire...and never pay taxes! You say..."Steve...how can I be a millionaire...and never pay taxes?" First...get a million dollars. Now...'
You'll find all kinds of similar ideas out there. How to get rich this way or that. There are an especially large number of good resources for getting rich using the internet. Every one starts off a bit like the Steve Martin joke. "First, get... Now..." The get, while it isn't as sarcastic as $1 million, is the real currency of success, whether for making money or, in our case, changing the world, a good idea.
Viable techniques for getting your message out abound but even if you're starting with the million dollars or the million followers, the first step to any success is the idea. Good ideas are hard to invent. Fortunately, you don't have to start from scratch. People have been scratching for a long, long time. You only have to learn, listen to your mind, and explore possibilities. Maybe you can mix two existing good ideas to make a new one. Maybe you know of a good idea that wasn't properly communicated. Find a cause, a purpose, find something from your heart. This is the source of your wisdom and value.
It is most important that you change the world from your heart. Without this basis, your message will not be clear. Others will see value when you put yourself, your true self, into the message. We are all suspect of salespeople. Don't sell your idea if you don't believe in it wholeheartedly. Treat yourself with respect. Give your soul what it needs. Give it truth, pure and from the heart.
To do this, you must know yourself. If you aren't clear about a message from the heart, look around for some inspiration and take your time. Like I said, good ideas are hard to find.
Once you have your wonderful idea, take the time to develop it such that you can communicate it clearly and effectively. This might take some time. Don't rush it. Learn what you need to learn, share your ideas with others and incorporate their feedback. Develop your idea. Then, when you think you are ready, take action.
Here are the steps to change the world:
- Understand yourself
- Understand others
- Have a valuable message delivered from your heart
- Accept that you might be wrong and get over it before you even start
- Prepare your ideas
- Read up on some of those internet success plans
- Figure out who would benefit
- Understand the exponential function
- Understand internet technology or get help from your techie friends
- Make a plan to use the internet to distribute your idea
- Create your idea in writing, images, or sound
- Make it personal
- Ask for review and correct any problems you agree with
- Respect your audience
- Ask for help wherever you need it
- Remember the exponential function so you go viral
- Put your ideas online
- Send your message to everyone you think might benefit or help
- Don't forget to ask them to pass your idea along
Free At Last
No longer are we dependent on philosophers or prophets, preachers or teachers, publishers or poets, or wise men for wisdom. Great ideas, your great ideas, can make a difference. For the first time in human history, you matter, utterly, completely. You are the ocean. Go out and make some waves.
One last thing. Before you do, would you please do me a favor and tell your friends about WisdomWebsite.com? Thank you so much.